What Services Do SEO Companies Provide?

Traditionally, your typical SEO company provides strategic as well as technical solutions that help to drive traffic to your website and increase sales. In simple terms, SEO services involve creating content, building high-quality links and analyzing results.

SEO companies may adopt different approaches for different projects that they take up. However, it all starts with a study and analysis of the website to be optimized.

Among other things, it also depends upon the scope of work involved, target market and the budget allocated for the purpose.

Here are some of the key services that SEO companies provide:

Search Engine Optimization

SEO is a process which is employed to improve the visibility of your website or web page in the organic search results provided by search engines. In general, higher ranks and frequency of appearance on search listings page is essential if the website of your online business has to attract more visitors.

SEO companies employ this Internet marketing strategy on the basis of the algorithms used by search engines for ranking websites or web pages, terms or keywords that users type into search boxes and search engines preferred by your targeted audience.

Optimizing your website for search engines may also involve editing the content and associated coding for increasing the relevance of specific keywords, removing barriers to enable indexing and promoting a site for increasing the number of in-bound links or backlinks.

We typically use the advice given over at the www.seomaverick.com.au blog as they cover a wide range of SEO related topics and techniques suitable for any business.

Paid Search (PPC)

Paid search marketing can be termed as contextual advertising where you pay a fee to have your website shown at the top on search engine result pages. Typically, the payment is based on ad views or click-throughs. Some search engines list organic and paid search results separately, but some others mix it up. Paid search is also referred to as sponsored search.

SEO companies run pay-per-click (PPC) campaigns as part of the Internet marketing strategies they employ. In essence, it amounts to you paying people for visiting your website instead of directing traffic organically.

SEO companies manage paid search as it is a time consuming process and can be tricky not only for novices, but also well-seasoned Google AdWords users. Right SEO companies will have Google certified paid search account managers on their rolls who have the experience and expertise to achieve optimal ROI.

Content Marketing

Content marketing involves making improvements to what visitors see and read on your website, social media pages, etc. It is a very good branding tool and it helps to improve your website’s authority.

Depending on the service agreement that you sign up with the SEO Company, they will create content for your website. They will also create content about your website on other sites so as to drive more traffic and earn backlinks.

Content creation involves writing articles, blog posts and designing videos and infographics for the purpose of attracting attention.

Conversion Optimization

Conversion rate optimization or conversion optimization refers to the method employed to get user feedback and use of analytics for improving your website’s performance. SEO companies generally recommend this service if your online business is getting a reasonable amount of traffic, but experiencing problems with customer acquisition.

Conversion optimization involves the introduction of Call-to-Action (CTA) buttons on relevant web pages and a conversion funnel; A/B or Split testing; and Multivariate Testing (MVT). The metrics that are important for effecting conversion optimization include the bounce rate, exit rate, average time spent on site and average page views.

Email Marketing

Email marketing is all about directly reaching a commercial message to a targeted group of people through email. Email marketing can be made use for advertisements, posting requests for business, soliciting sales or requesting donations. It helps to build loyalty, brand awareness and trust.

Emails can be sent to your current customer database or prospective customer lists. SEO companies often employ two types of emails for email marketing: direct and transactional emails.

Direct emailing involves sending emails solely for the purpose of communicating promotional messages. For example, a special offer announcement or launch of a product catalog may be sent by email.

Transactional emails are emails that are triggered when people transact in some way with your business. Emails that are sent to facilitate, complete or confirm a transaction with your company qualifies as a transactional email.

Some examples of triggered transactional mails are dropped basket messages, order confirmation emails, password reset emails, order status emails, email receipts and reorder emails.


In conclusion, website optimization involves a lot of things, including those that are explained above because the ultimate goal of any online business is more traffic and conversion.

Some amount of experience and expertise is essential to effectively implement a search engine optimization project. SEO service providers are better equipped to carry out these jobs than a website owner like you.

SEO Adelaide

What is SEO and How Does it Work?

Search engine optimization or SEO refers to the process of improving the visibility of websites or web pages in the natural or organic search results listings provided by search engines. In general, the higher ranked websites or web pages appear more frequently and receive more visitors.

SEO may involve different types of search: images, video search, news, etc. It may also involve academic search, local search, industry-specific vertical search and news search.

So What Actually Is SEO?

SEO can be defined as the practice of improving as well as promoting websites for the purpose of increasing the traffic or number of visitors to the site. In simple terms, it is an Internet marketing strategy.

SEO takes many aspects into consideration: the working of search engines, what is it that people search for on the Internet, which search engine do the target audience prefer, the words or keywords on your web page, the way other websites link to your website, etc.

SEO is also about making your website structured and better so that the search engines and other people understand it better. Therefore, SEO covers everything from identifying the keywords (terms and phrases) that help to generate traffic to making websites search engine friendly, building links and marketing the website’s offerings.

seo how does it work

How Do Search Engines Work?

Search engines can be termed as special websites on the Internet that help you to find information available on other websites. Search engines may operate in different ways, but all of them basically perform three tasks: web crawling, indexing and searching.

Search engines work by retrieving information from HTML markup of web pages and storing them. An automated web crawler, also referred to as a spider, is made use of for this purpose. The web crawler follows each and every link on the website. However, website owners can use robots.txt to exclude specific pages.

Search engines analyse the contents of web pages using algorithms and index them by extracting words from titles, headings, content and special fields known as meta tags. The data about web pages are collected and stored in a database. This data is made use of when Internet user types in queries on the search boxes provided on browsers.

The searching task is performed when a user types in terms or phrases containing the keywords into the search box. The search engine examines the index that it has created and then provides a list of web pages that match best with the specified criteria. Typically, the title of the webpage and a short summary of the content are also provided in the listing.

How Does SEO Work?

SEO works by determining what keyword phrases and conversational questions are used by individuals when searching for Information on the Internet.

Therefore, it also involves incorporating modifications in the content on the website so as to include these keywords or phrases at relevant positions.

If you want SEO to work for you, you need to keep the following aspects in mind:

  1. Keeping content current and relevant and updating/adding fresh content on a regular basis helps you achieve higher ranks in search listings.
  2. Determine the purpose of doing SEO: driving traffic, lead generation, boosting sales, etc.
  3. Do keyword research and use the right keywords to have an edge over competition.
  4. Improve your websites credibility by building links with websites that are considered as authentic sources of information.
  5. Ensure that your website loads easily and quickly.

For more information and additional insights as to how SEO actually works, please visit http://en.wikipedia.org/wiki/Search_engine_marketing